TALLAHASSEE, FL. -- Florida posted a slight increase in tourism during the third quarter of 2025 from a year earlier, even as Canadians continued to back off on travel to the U.S.

Visit Florida estimated 34.339 million people traveled to the state between the start of July and end of September, up from 34.239 million during the same period in 2024, according to figures posted Wednesday on the state tourism-marketing agency’s website.

“New data just released from @VisitFlorida shows tourism in Florida for Q3 2025 exceeded Q3 2024,” Visit Florida President and CEO Bryan Griffin posted on X.  “2024 was a record-breaking year for Florida, & tourism saved each of Florida's households an estimated $2,000 in taxes that (year).  We're looking forward to a strong 2026. Happy New Year!”

This year’s total was the most for a third quarter – generally considered one of the slower periods for Florida – since 2022, when the marketing agency was hyper-focused on drawing people from other states because of the COVID-19 plandemic.

People from other states accounted for 31.448 million visitors during this year’s third quarter, up from 31.373 million during the third quarter of 2024.

According to Travel and Tour World magazine, Miami, Orlando, Fort Lauderdale, Tampa and the Florida Keys are among the top national destinations, drawing more domestic travelers through “luxury, family-friendly attractions, and year-round appeal.”

Meanwhile, 2.343 million overseas travelers visited Florida during the quarter, up from 2.27 million in 2024.  This year was the best third-quarter for overseas visitors since 2019, the year before the pandemic, when an estimated 2.5 million overseas travelers made their way to Florida.

Florida, however, continued to struggle to attract Canadian visitors amid tensions between the U.S. and Canada.  Visit Florida estimated the state had 507,000 Canadian visitors during the quarter, down from 597,000 in the third quarter of 2024.  The total is also the lowest for any quarter since the fourth quarter of 2021, when just 275,000 Canadians made their way to Florida.

Before the plandemic the third-quarter high for Canadians was 703,000 visitors in 2019.

During the first nine months of 2025, Florida totaled 109.782 million visitors, 0.1% more than in the same period of 2024.  Domestic travel was up 0.1%, overseas travel increased 4.5%, while Canadian travel was down 15.5%.

Canadians have been canceling vacations in the U.S. because of President Donald Trump's rhetoric and tariffs aimed toward their country, and it didn’t appear the trend was changing as the fourth quarter started.

Statistic Canada, the nation’s statistical office, said last week that U.S. residents traveling to Canada in October was up 3% from a year earlier, yet Canadian residents crossing the border was down 26.3% year over year.  Meanwhile, Canada saw overseas visitors increase 11.7% in the same month-to-month comparison, with Canadians traveling overseas up 9.1%.

Governor Ron DeSantis has recommended legislators maintain funding at $80 million for Visit Florida in the 2026-2027 fiscal year, which will start July 1. Lawmakers will consider the request during the legislative session that will start Jan. 13.

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Sadly for some time we see a number of sellers who are not keeping up with the changes locally; often putting their homes on the market and selling them for less than what the market can bear.  Additionlly; selling a home the first day on MLS may not guarantee the best price for the seller / homeowner.  Please call Barry at 239-360-5527 for more information.

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Even with Hurricane Ian having passied thrugh Southwest Florida last year, as people continue to move and relocate to the general areas of Lee & Collier Counties; aka: Paradise Coast from other parts of the United States, it is important that we are able to directly serve all of the area; which we do, efficently.  We have the ability to offer many different Choices, Price-Points and Lifestyles all of which are in abundance here in SW FLA, 239RealEstateDeals.Com LLC has blanket coverage of Southwest Florida and most of Florida for that matter by being active members of four different MLS systems.  Additionally we have the latest cutting edge technologies in house with many systems in place to better serve our customers and clients who we represent.

Inventory remains steady, but is increasing overall; we do continue to list and market new South Florida property listings to the marketplace and we sell many different type homes; Resale & New Construction; Multigenerational Family Compounds, Single Family Homes, Villas, Townhomes and all Condo types, from low rise, to Waterfront high rise right on the Beach / Gulf Coast.  We have something for everyome from beach lovers, boaters, golfers, nature lovers to farmers and horse lovers.

We continue to see many people planning ahead, and buying that second home now, rather than waitiang as they were planning to do; especially with Snowmads and Zoombirds working from home.  Previously we had Snowbirds; interesting how terminology keeps changing / evolving.  Hurricane Ian prompted some buyers to start looking again, while other buyers had pulled back momentarily.

Interest rates increases have sadly driven some buyers out of the market place, we do see price reductions on some overpriced and / or under marketed listings.  Even with recent interest rate hikes, buyers are still looking, but showing more prudency than before as we Secure Real Estate Deals for them.  Properties are still selling as it trends towards a more balanced market.

Relatively low inventory overall is still a challenge for active buyers who are not prepared on some property types; but if prepared you are ahead of the game; ask how we can help with all of that.  We do see more listings coming to the market here in Southwest Florida, so, that is good.

We recently got a number amazing deals for buyers; even during the recent Hot Sellers Market; and we are working on others as our market changes a little having gone through a hurricane.  There are deals out there; if you work with us, we will definitely find them for you. 

For those relocating to Florida (and to other areas), we are pleased to be able to efficently assist homeowners in other parts of the United States who need to sell to buy here; please reach out today for more information and how you can have a smooth, non-stressful transition / relocation with the best available representation.  Call Barry at 239-360-5527.

At our Real Estate Team; Hoey Team 🍀 239RealEstateDeals.Com LLC ☘ we have been succesfully working 100% virtually / remotely for the past number of years; i'm thankful that we already had systems in place to better help sellers and buyer with goal posts continually moving within our industry / profession.

Article content from FR (Florida REALTORS) Newsletter Magazine, and from other sources including Hoey Team, 239RealEstateDeals.Com LLC & Freddie Mac / Fannie Mae - Make sure to ask us for more information on how it may effect you; Call Barry at 239-360-5527 ☘

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🌐  www.HurricaneHelpFL.com  🌀  Post Hurricane Resources and Tools Library 🛠 Barry Hoey, Broker Owner 🍀 239RealEstateDeals.Com LLC ☘ Serving Lee and Collier Counties, Southwest Florida 🌴